Cliky

SEO and CRO guides

Practical guides to find where website, SEO and campaigns lose enquiries.

The blog collects guides for SMEs and companies: little theory, many checks on pages, copy, forms and campaigns.

Talk about the project
Editorial priorityPages that help people choose come first

Every guide answers a question someone may have before contacting a provider.

Published guides

Choose the problem, then read the right guide.

Read first

Three starting points to understand what to fix.

These guides help read the website before investing in SEO, redesign or landing pages.

Local SEO / 7 minNorth Italy B2B website benchmark: SEO and CROAn operating grid for reviewing 8-12 competitor URLs, finding missing sections and prioritizing SEO/CRO changes.Local SEO / 7 minBrescia SEO website development: what to checkAn operating checklist for turning a “websites Brescia” page into something useful: what to show, measure and avoid.Technical SEO / 7 minWebsite SEO audit: checks before redesignAn operational guide to avoid redesigning blindly: URL inventory, content, redirects, technical data, forms and commercial signals.

Websites and redesign

Understand whether the website holds up before rebuilding it

Guides for reviewing structure, quotes, homepage and service pages before starting from visuals.

SEO websites / 8 minSME website: SEO redesign checklistA practical guide to understand whether a redesign is needed or whether content, SEO and contact paths should be fixed first.Technical SEO / 7 minWebsite SEO audit: checks before redesignAn operational guide to avoid redesigning blindly: URL inventory, content, redirects, technical data, forms and commercial signals.SEO websites / 7 minBusiness website development: what to evaluateA business website works when services, proof, contact paths and commercial priorities are clear.SEO websites / 7 minBusiness website cost: what affects priceUnderstanding cost drivers helps compare quotes without choosing only the lowest number.SEO websites / 7 minProfessional business website: what you needA professional website makes it easy to understand who you are, what you do, why to trust you and how to start a conversation.Conversion / 7 minBusiness homepage: structure for enquiriesThe homepage should orient visitors: who you are, what you do, who you help and which step to take.SEO websites / 7 minBusiness website quote: useful questionsA good quote explains what will be done, which decisions are needed and how the website will be measured after launch.

Technical and local SEO

Find the pages that can bring useful traffic

Technical, local and indexing priorities for companies that want growth without random content.

Local SEO / 7 minNorth Italy B2B website benchmark: SEO and CROAn operating grid for reviewing 8-12 competitor URLs, finding missing sections and prioritizing SEO/CRO changes.Local SEO / 7 minBrescia SEO website development: what to checkAn operating checklist for turning a “websites Brescia” page into something useful: what to show, measure and avoid.Local SEO / 7 minMilan SEO website agency: how to chooseA selection grid for checking whether a proposal covers strategy, content, migration, tracking and operational ownership.Technical SEO / 7 minSEO for SMEs: where to startFor SMEs, SEO works better when it starts from pages that can generate enquiries, not from a generic publishing calendar.Technical SEO / 7 minTechnical SEO website: priority checksTechnical SEO creates the base that lets useful pages be crawled, understood and measured properly.Local SEO / 7 minLocal SEO for companies: service area pagesLocal pages work when they contain real service, area, proof and contact information for that market.Local SEO / 7 minGoogle Business Profile and business websiteThe Google profile helps local discovery, while the website explains services, proof and the contact path.Technical SEO / 7 minBusiness website speed: SEO and conversionsA slow site makes every channel more expensive: organic search, campaigns, referrals and direct enquiries.

Landing and conversion

Reduce friction between visit, campaign and request

Paths to improve landing pages, forms, CTAs, measurement and lead quality.

Conversion / 8 minLanding page for campaigns: qualified leadsCampaign traffic needs a focused page where promise, content, form and measurement work toward the same goal.Conversion / 7 minB2B lead generation landing page: structureA B2B landing page should qualify the request without making the first contact unnecessarily difficult.Conversion / 7 minWebsite conversion optimization: what to measureCRO starts by finding where useful visitors lose clarity, trust or patience before contacting you.Conversion / 7 minWebsite lead generation: the right pathLead generation works when each page explains enough and makes the next step feel reasonable.Digital campaigns / 7 minGoogle Ads landing page: common mistakesA good Google Ads landing page keeps the ad promise and makes every step measurable.Conversion / 7 minWebsite contact form: reduce abandonmentThe form is a delicate commercial point: it must qualify enough without becoming hard to complete.Conversion / 7 minCRM and website: data to pass from the formA practical comparison between forms that only send emails and forms that actually help sales, marketing and CRM without adding useless friction.

Content and trust

Make the choice clearer before contact

Copy, images, design and proof that help customers evaluate the company.

SEO content / 7 minSEO service pages: structure for companiesService pages help when they answer a specific need and connect that need to a clear next step.SEO content / 7 minBusiness website content: what to writeUseful content answers commercial questions instead of filling pages with institutional phrases.Visual content / 7 minBusiness photo and video for website trustVisual content helps when it shows what users cannot verify through text alone: people, method, product, space or result.Content / 7 minBusiness website images: SEO and trustThe best images help customers verify method, people, environment, product or result before contacting you.Web design / 7 minBusiness web design: what builds credibilityDesign helps conversion when it makes the offer easier to understand and the company easier to trust.

Campaigns and B2B

Connect campaigns and complex B2B decisions

Guides to understand when campaigns create useful work and when they only create traffic.

Digital campaigns / 7 minDigital campaigns: qualified leads from the siteCampaign performance depends on the whole path: audience, message, landing page, form and follow-up.B2B / 7 minB2B website: structure that generates leadsA B2B website should explain complex offers to people comparing several providers.SEO websites / 7 minWebsites for SMEs: mistakes to avoidA smaller website can work well when it focuses on the pages that explain services and make contact simple.SEO websites / 7 minBusiness website redesign: when it makes senseA redesign is useful when structure, content, technology or trust now block the business result.

Next guides

Upcoming articles on problems we see often.

B2B website leads

B2B leads: how to qualify website enquiries

Explain criteria, questions and tracking that separate generic contacts from commercial opportunities.

Google Ads landing page

Google Ads landing pages: form and tracking benchmark

Turn recurring landing and conversion tracking issues into a checklist and digital PR asset.

industrial company local SEO

Local SEO for industrial companies: city and service-area pages

Create a vertical guide for B2B companies selling across provinces without duplicating local pages.

Have a page that does not bring enquiries?

Start from what your customers search and what they find on the site.

Go to the form